Whirlpool is the largest appliance manufacturer in the world and the producer of the KitchenAid, Maytag, Jenn-Air and Amana labels. They started as a laundry company in the 1920s. It is still their best product line and is widely purchased under the Whirlpool and Maytag brand names.
Although Jenn-Air and KitchenAid are their most prestigious brands, Whirlpool sells mostly to builders. They do have some good basic items to consider especially during promotional periods. Consider Whirlpool for basic, builder grade appliances.