Samsung has become the number 1 brand in the US primarily through beautiful style and better technology. Although they had issues with their phones and top load washers, Samsung is also more reliable statistically than most major appliance brands
Their best products are French door and 4-door refrigerators, especially the Wi-Fi, internet ready Family Hub. Front Load Laundry is another best category with such innovations as the double washer and dryer as well as the door within a door washing machines.
Samsung also has the first WIFI enable gas and induction cooking products. Their Flex Duo ovens allow every oven to be a double oven, so you can cook multiple items in convection.